Ben Kamisar22d ago / 8:10 PM UTC
Senate ad spending nears $90 million one year from Election Day 2022
One year before Election Day 2022, the Senate ad-spending battleground is already flush with cash.
So far this cycle, there has been a total of $89.6 million spent on TV/radio/digital ads according to the ad-tracking firm AdImpact.
The ads have a variety of purposes, including trying to shore up incumbents' electoral positions, challengers or outside groups trying to attack those incumbents and intra-party squabbles spilling out onto the airwaves.
Here's a look at the top five races for ad-spending right now and what's been on the airwaves there.
Arizona Senate (incumbent Democratic Sen. Mark Kelly): $21.6 million
Arizona, which has two Democratic senators for the first time since the 1950s, has been a top target for Republicans as they look to leverage a favorable midterm climate to defeat Kelly just two years after he won the special election to fill the remainder of the late Sen. John McCain's term.
Democrats have the spending edge right now, $12.3 million to $8.8 million, and these airwaves have seen it all. Democratic groups like End Citizens United/Let America Vote Action Fund and Advancing Arizona have been giving Kelly cover by touting the impact of the Senate's agenda and defending him from GOP attack ads, like this spot from One Nation that tries to pit Kelly against fellow Democratic Sen. Kyrsten Sinema to question his bipartisan bonafides and criticize that Democratic agenda.
But while those groups are focused on the general election, there's a robust clash on the airwaves in the GOP primary race, where allies of Thiel Foundation President Blake Masters are attacking Attorney General Mark Brnovich on issues like illegal immigration, while businessman Jim Lamon has hit the airwaves to frame himself as a political outsider.
New Hampshire (incumbent Democratic Sen. Maggie Hassan): $13.4 million
Unlike Arizona, where there's been a mix of ads in both the primary and the general election, New Hampshire has drawn this spending with virtually all eyes on a potential general election matchup.
While retired Army Brigadier General Don Bolduc, who ran for the Senate last cycle, is in the race, all eyes are on New Hampshire Gov. Chris Sununu on the Republican side, as many Republicans argue he's the best chance the party has at flipping the seat. Even though he hasn't announced whether he's running yet, Democrats are already up with a significant ad buy attacking his record on abortion rights.
Georgia (incumbent Democratic Sen. Raphael Warnock): $8.3 million
This race had to be decided in overtime in the 2020 cycle, so it's no surprise it's already drawing a ton of spending. Like New Hampshire, Georgia's airwaves are primarily looking at the general election.
Democrats have touted Warnock's support of the winter's Covid relief bill, while Republicans try to turn public sentiment on the Democrats' forthcoming reconciliation bill. And while there's a primary on the right highlighted by former college football great Herschell Walker (backed by former President Donald Trump), that primary hasn't really played out on the airwaves yet (Agriculture Commissioner Gary Black has hit Walker on immigration in a radio ad, per the Atlanta Journal-Constitution).
Nevada (incumbent Democratic Sen. Catherine Cortez Masto): $8.1 million
Another race where the general election has dominated the ad wars, the Democrats are outspending Republicans $5.1 million to $3 million along similar lines as many of these races — Democrats and Republicans squabbling over the political fallout of the Democratic agenda in Congress.
While there's a burgeoning primary between the Trump-backed former Attorney General Adam Laxalt and retired Army Captain Sam Brown, it hasn't played out on the airwaves much past a $113,000 cable buy from Brown.
Wisconsin (incumbent Republican Sen. Ron Johnson): $6.8 million
This longtime battleground state will likely have a tight Senate race in 2022, but it's unclear who will represent each party. Johnson, the incumbent, has not confirmed whether or not he'll run again, and there's a robust primary on the Democratic side.
So far, Democrat Alex Lasry is the only one among the Democratic candidates to go up on the airwaves. He's spent $1.4 million on spots touting his bio.
Source : https://www.nbcnews.com/politics/meet-the-press/blog/meet-press-blog-latest-news-analysis-data-driving-political-discussion-n988541966